What is lead generation?
Quite simply it is the act of collecting information from people who can be your customers. Lead generation can be done online or off-line. It can be done any hour of the day. What do the gurus know about lead generation that you don’t? They have honed their skills over many years to attract the most qualified people for their offer. Lead generation doesn’t have to cost a lot of money, but to make a lot of money you need to know how to do it right.
Here are three secrets gurus won’t share.
- Not everyone it is a good lead.
It takes a while to learn and understand this. When you are communicating with prospects, it’s important to keep in mind that is they are not interested, it is not about you, it is about your offer. Some people may become interested if your offer is framed differently. But there will always be a percentage of people who it is not a good fit for.
- Persistence pays off.
If you aren’t getting the lead conversion like you want initially, rethink how you were trying to generate
leads. Maybe it’s as simple as changing the lead capture page. Maybe it requires talking to different types of people. Maybe it requires a different ad. There’re so many factors can lead generation and conversion it takes time to create out your best results. Just because one attempt fails doesn’t mean the entire project should fail.
- Follow-up is key.
Most of your sales will come after the fourth followup. That means for a while you will feel like your effort is fruitless. It Is not fruitless. Keep tending the seedlings as they grow. Keep communicating with your prospects to convert into sales. Sometimes people just want to see that that you were serious about your product or service so that they can trust you.
Lead generation is an art. It takes practice and creativity. The more you do it the better you will become at it. To practice lead generation, it is worthwhile to use simple software. This Power Lead System review explains how are you can develop your lead generation skills without a big investment in software or training. Start today to reap the rewards in the future.